Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

Are you fed up with lousy trade show results?

Are you looking for ways to make every show pay off in 2010?

Ever Wished There Was Just a Blueprint You Could Follow to Exhibit Successfully?

At last, a revolutionary straightforward formula (blueprint) that gives you the key to unlock the trade show door of success secrets – you’ve been waiting for…

No more cringing at the thought of going to another trade show.
No more limping along at shows, knowing you could do better, but not knowing where to turn.

No more money wasted on exhibiting with no hope for a return on your investment.

Whether you have a small or a large budget, whether you feel you’ve learned all the exhibiting skills you’ll every need, or you want to avoid the school of hard knocks, there’s something here for you.

Jump Start Your Exhibiting Success at Trade Shows & Events

This is a unique, one-of-a-kind online exhibitor training  system that gives you the essential skills you need to make your trade show investment pay off.

You know that today’s competitive marketplace brings new challenges that you need to adapt to. Even the finest knives must still be sharpened on a regular basis.

Over the past 6 months, I have painstakingly sorted through the best possible up-to-date information, tips, techniques, strategies and ideas – in fact, (almost) everything I know about exhibiting successfully at trade shows and events. I’ve packaged it all up into an amazingly simple, easy-to-use step-by-step online  program that’s extremely powerful.

I developed this system to give you a cutting-edge competitive advantage so you can dramatically boost your leads, sales and profits in the challenging and unique, high-pressured trade show environment.

Over the past 25 years, I have directly influenced over 100,000 exhibitors, and attended over 500 shows. In this practical, easy-to-use “jump start” online system, I take you inside the business and share the strategies, behaviors and thinking I’ve experienced.

But I didn’t stop there, you’ll learn potent know-hows from many other experts in the field.

Here’s an inside tour of your online training program:

Let me explain what you’ll find in this no-nonsense program.

“Jump Start Your Exhibiting Success at Trade Shows & Events” consists of three major sections:

1.    Before the Show
2.    During the Show
3.    After the Show

Each section is further divided into four segments:

1.    Planning,
2.    Promotion,
3.    People
4.    Productivity

These twelve sections cover the absolute essentials you need to help guarantee a successful and profitable show. What I have done is concisely summarize and present everything you need to know in a system blueprint.

Now here comes the good part, the entire Jump Start Program can be completed in as little as 24 hours - although it comes with a warning – it’ll be a very busy 24 hours.

Alternatively, you can take your time to review, reflect upon the content, and then pick and choose what sections you want to concentrate on. In other words, you take total ownership of your learning experience.

You do what you need to do, when you need to do it.

The program has been conveniently chaptered for people, like most of us, who have more responsibilities than time.

You learn on your terms, in your time, at your own pace.

Either way, you can count on finding valuable information, innovative ideas, and essential tools you need that will directly influence your end result. Also, I am available via email to provide guidance and help whenever necessary.

This system will be your blueprint for achieving whatever your goals are. It’s packed full of specific strategies and a wealth of reference material to support my ideas. This system is about things to do — not things to idly think about.

So what do the component parts of the system include:

Before the Show Strategies

• How to formulate potent exhibiting strategies
• Which five key planning elements and why you must use to lay a solid foundation for your exhibit marketing program
• How to master the three proven goal-setting techniques to ensure you achieve the goals you set
• How to create pre- and at-show promotion to increase quality booth traffic
• What pre- and post-show marketing tools and why you need them to maximize your trade show investment.
• What you need to do to pinpoint with laser accuracy your best prospects … so they know why to make your booth their #1 destination
• How to craft a marketing message that instantly positions your booth as a “must-see” in prospects’ minds.
• How to create winning direct-mail promotions that draw visitors to your booth like paper clips to a magnet.
• How to choose the most memorable giveaways which won’t break your budget

During the Show Strategies:

• How to avoid promotional pitfalls that dampen booth traffic, confuse prospects and waste your limited marketing dollars.
• How to cultivate professional relationships with journalists that can  boost your media exposure.
• How to steer clear of the top media mistakes that most amateurs make.
• How to use audience demographics and your show goals to handpick the right team.
• How to best dress your team so they appropriately personify your corporate identity.
• How to create a warm first impression that’s so welcoming visitors won’t want to leave your booth.
• How to instantly spotting legitimate prospects among a sea of time-wasting tire kickers.
• How to use a low-key technique to make the first contact and start a productive dialogue.
• How to develop the necessary skills to create and maintain a high-quality conversation with booth visitors.
• How to develop dynamic, customer-focused booth staffers.
• How to qualify prospects who could benefit from your products/services.
• How to develop, and learn how to ask powerful questions that take prospects through the buying process.
• How to master non-verbal communication and use it to make – not break – a potential sale.
• Why it is important to control your visitors’ attention and which are the best proven behavioral techniques to use.
• How to develop presentations that prospects will talk about for days.
• What are the best professional closing techniques you need to use and why they can open the door for future “touches” with prospects.
• How to optimize traffic flow, so you can maximize the number of qualified, interested prospects you meet.
• How to diplomatically handle window-shoppers and snooping competitors.
• How to conduct pre-show meetings that pump up staff … increase productivity … and minimize mistakes and complications.

After the Show Strategies:

• How to evaluate your show leads … so you can properly allocate attention on the most-promising prospects.
• How to merge your trade show leads and sales follow-up for maximum return.
• Why it is important for you to learn the best follow-up and evaluation methods, as well as learn what worked – and what didn’t – from both staff and visitor points of view.
• How to organize constructive and productive debriefing meetings to boost staff productivity.
• How to quantify trade show results to demonstrate the show’s value to your higher-ups.
• How to develop insightful evaluations to analyze the show’s performance – and plot improvements for the next event.

And much MUCH more…

Once you finish the program, you get a “Certificate of Completion.”

In one powerfully intensive program you get everything you need to dramatically increase your trade show marketing results.

Here’s an inside tour of your online training program:

Now you’re probably wondering what kind of investment you have to make. The regular price for this comprehensive package is not $5000, not even $2500, but only $497.

And, here comes the best news of all, as a special “Fast Action” introductory discount only for my subscribers, I’m cutting an additional $200 off the price of this powerful program.

However, this price is only good until December 31st, and there are a limited number of programs available at this price.

Imagine… in as little as a few days or weeks, you could be planning a successful trade show strategy.

Imagine being ready to outfox your competitors all because you decided to say “YES” today to this amazing introductory offer.

Delay, and you could miss out on $200 off this incredible system to trade show riches - $497 $297!

Act NOW!

Your Golden Opportunity Awaits…

(Coupon code for $200 introductory offer “JSEP”)

But wait, there’s more…

Order within the next 7 days, and you will receive a copy of my ebook “Exhibiting Wisdom: Radical (Insider) Secrets to Guarantee Your Tradeshow Success” (value $47) and an Exhibitor Evaluation (value $250).

So, for your $297 investment, you get $297   worth of free bonuses.

Don’t delay, order your online trade show training program today!

(Coupon code for $200 introductory offer “JSEP”)

P.S. Introductory offer ends December 31st so order your copy now and save $200! (coupon code “JSEP“)

What clients say about Susan Friedmann, The Tradeshow Coach:

“Susan is a gifted sales and marketing coach. She trained my staff at a tradeshow and our sales increased by 200% from the previous show.
Susan is a great communicator and her training speaks personally to each trainee. She is a person who knows how to ‘make a difference’ in the outcome of your tradeshow, and ultimately, your business.”

Joan Lefkowitz, President
Accessory Brainstorms, Inc.

“Susan was terrific!  Her knowledge and skills as an exposition industry marketing ‘guru’ were right on target. We’ve been looking for ways to reinforce our ROI message to our exhibitors; Susan’s insightful and often funny presentation really delivered a host of creative ideas. Her marketing tips for exhibitors were a big help!  We’re looking forward to inviting Susan back to future meetings.”

Jason McGraw, Sr. Vice President of Expositions,
ICIA/InfoComm

“Your presentation was one of the highlights of our three-day event, owing to your crisp presentation style and the content, which was exactly the right message for that audience.  I truly believe your focus on planning helped us meet our major objective, which was to “raise the bar” on the level of expertise in the group in event marketing.”
Kevin J. Lorenc
Director, Marketing Communications
PerkinElmer, Inc.

“Every participant whom I spoke to about your session had gained confidence, a sharper focus on the task at hand and in turn, received personal satisfaction in working this show vs. others in the past.”
R.A.Johnson
V.P.-Marketing
C.O.P.E., Inc

“…your training was relevant to both the experienced and new members of the sales and marketing team.”
T.J. Seidler
Marketing Manager
BOC Gases

Tradeshows: I can’t believe how much I learned in your on “Getting the Most Out of Your Tradeshow Experience”. I went right back to our booth and shared the information with the support staff. We all felt more effective in our contact with booth guests and experienced much better results.
Melissa Steele
Puregiving

Order your online trade show training program NOW – $497 $297 while supplies last!(Coupon code for $200 introductory offer “JSEP” – ends December 31st, 2009)

BECOME AN ONLINE TRADE SHOW TRAINING AFFILIATE