NEW! Online Trade Show Training

Print Friendly and PDF


How to JumpStart Your Exhibiting Success

Breaking News… Our new program was featured on
324 media sites worldwide

Online Media

(Check out the full list of 324 media sites)

How to JumpStart Your Exhibiting Success

With the new trade show season about to kick into gear, it’s time to ramp up your exhibiting skills.

“How to Jump Start Your Exhibiting Success” online trade show training program is packed full of practical, easy-to-use, how-to information to boost your exhibiting success, and set you on the right road to bigger and better results.

It’s designed specifically for exhibitors who are new to exhibiting, and don’t know how and where to begin, as well as veteran exhibitors who want to improve their lackluster trade show results.

This powerful step-by-step program makes the learning process fun and easy.

  • 16 How-to modules focusing on Before, During, After the show essentials
  • 4 How-to modules chockfull of resources, checklists, tip sheets, special reports, and videos
  • 4 Review modules to make sure the training sticks
  • 16 Complete transcripts of every module, to make sure you capture all the vital information
  • And, a “Certificate of Achievement” once you complete the program.

Online Training Logo

Register NOW and SAVE $100

(Use discount code: SAVE100)



Trade Show Training-100


Course Learning Objectives:

After this course learners will be able to:

  • Understand and use the five key planning principles to lay a solid foundation to build an effective exhibit marketing plan.
  • Master the three proven goal-setting techniques to ensure specific, measurable and realistic goals to achieve expected results.
  • Demonstrate how to build brand awareness with your exhibit in line with your image in the marketplace
  • Use three key questions to develop unique pre- and at-show high-impact pre-show promotions to create differentiation that increases quality booth traffic and maximizes trade show investment.
  • Zero in on the eight major promotional tools and choose the best ones to generate the right traffic to your exhibit, as well as create name and brand awareness.
  • Choose giveaways that are memorable and affordable, and how to use them most effectively and efficiently.
  • Use the PEOPLE formula to select and develop dynamic, customer-focused booth staffers, who know how to effectively use the five keys to exhibit selling to take prospects through the buying process.
  • Conduct pre-show meetings that pump up staff, increase productivity, and avoid common exhibiting mistakes and complications.
  • Profit from a powerful “show leads pay off” system that streamlines and simplifies the follow-up process, and increases the chance of closing a sale after the show.
  • Measure and evaluate your show performance using some simple and practical metrics.

(See the full Online Trade Show Training course overview)

Read Client Reviews Below

I cannot believe how much your course taught me about exhibiting and trade show ‘performance’. The information in this program was priceless and I know this will take my exhibits to a new level. The professionalism and passion I will be able to develop in my team will help spawn success at the next trade show I will be at and the resources you have provided are great in getting organized before, during and after the show.

Tanya Manary, Sales Account Manager

Agrospray Limited

Having recently watched the online training being offered by Susan Friedman I have to say I’m a big fan.
In a world where it is increasingly difficult to see a customer “face to face” Susan teaches valuable skills 
that will make sure that these opportunities at a trade shows are never wasted.

 I have known Susan for more than 20 years and have watched her career climb to where she is one of the finest teachers in our industry.
Her online programs allow you to learn from the best and you don’t even have to leave your desk!  It just doesn’t get better than this.

Brian Keobke, CMESenior Account Manager


Your program flowed really well and the speed was just right for me. I had time to take notes without pausing the videos and interrupting the flow, and also was not left waiting for the next topic. I liked how you had the transcripts for each section in the review so if I missed a small detail I was able to go through the text instead of trying to search for it in the video.

Katie Tanner, Marketing Communications

Agfa Healthcare

I’m so convinced “How to Jump Start Your Exhibiting Success” online trade show training program is your recipe to trade show success, I’m prepared to give you an unconditional money-back guarantee. If you put the strategies to use at your next trade show, and don’t increase your exhibiting success, you’ll get a full refund – no questions asked.  (I’ll trust you to be honest with me).

If you’re ready to discover valuable information, high-powered skills, techniques and insider secrets to master the unique, high-pressured tradeshow environment…

Online Training Logo

Register NOW and SAVE $100

(Use discount code: SAVE100)

If you have more than 10 people you want to register for the online training program, contact me for a special license pricing.


Trade Show Training-100

Read Client Reviews Below

Thought you’d like to know that the team most-certainly used the boothmanship principles you instilled; the SuperZoo and PIJAC shows were both very successful. In both cases, we exceeded our sales goals and generated some great new leads. We haven’t tallied the sales from either show yet, as some of our distribution partners also take orders, but I’d say we exceeded our sales goals by at least 150%.

Jaimie Turkington, Marketing Manager
Petcurean Pet Nutrition

WOW! I have participated in and planned tradeshows as one function of my job for over 7 years, and wonder how I managed to make it through without the help of the Tradeshow Coach. Susan really does a fantastic job in providing quality material for maximum tradeshow effectiveness. Any company that invests in attending tradeshows can not afford to go without a coach. The Tradeshow Coach is my first choice.

Martha Janoskey, Marketing Manager
Siemens Building Technologies

Susan is a gifted sales and marketing coach. Susan is a great communicator and her training speaks personally to each trainee. She is a person who knows how to “make a difference” in the outcome of your business.

Joan Lefkowitz, President
Accessory Brainstorms, Inc.

One-on-One Coaching by the Tradeshow Coach is simply the fastest road to success with your exhibiting efforts…we managed a 30% increase in our show effectiveness.

Don Frost, Marcom Manager
Buckworth, Inc.

I ALWAYS channel you when I’m setting up at and getting ready for a show!

My mantra is WWSD…What Would Susan Do?

Debra Zeleznik, Owner
Rubber Stamp Plantation

Online Training Logo

Register NOW and SAVE $100

(Use discount code: SAVE100)




Our new program was featured on 324 media websites worldwide!

(Check out the full list)

And ask me how you can get similar results!

Be Sociable, Share!