Tradeshow Exhibitor Succcess Membership Site Invitation from Susan Friedmann,CSP

Uncover Mastermind Alliance for

Creating Profitable Tradeshow Results

Your “Secret Weapon” for Guaranteed Tradeshow Success

Don’t waste months – or years – of trial and error when you can start making a tremendous amount of money at tradeshows right now.

by Susan Friedmann, CSP, The Tradeshow Coach

Why do some businesses make money exhibiting – while you try everything possible and barely get enough leads, sales and profits? What if you could convert 15%, 25% -- even 50% or more of your visitors into customers, how much more money would you earn as a result?

“WOW! I have participated in and planned tradeshows as

one function of my job for over 7 years, and wonder how

I managed to make it through without the help of the

Tradeshow Coach. Susan really does a fantastic job in

providing quality material for maximum tradeshow

effectiveness. Any company that invests in attending

tradeshows can not afford to go without a coach.

The Tradeshow Coach is my first choice.”

—Martha Janoskey, Marketing Manager

Siemens Building Technologies

Which of the following describes you?

? “I’m an experienced exhibitor -- and I’ve tried different techniques – but still don’t seem to get the results I want.”

? “I’m fairly new to tradeshows. I know a few things about exhibit marketing, but nothing I do seems to generate enough leads, customers, sales or profits.”

? “There are so many different things to get right when exhibiting, I’m overwhelmed and don’t really know what works – and what doesn’t. My approach is kind of hit or miss.

? I’m an industry supplier and just want rock-solid strategies to share with my clients -- so they see me as a reliable expert and resource.”

? “I’m a show organizer and I want to make sure that my exhibitors know what to do to be successful and profitable at my shows.”

If you answered yest to one or more of the above, then you’re in for an eye-opening revelation.

Good New versus Bad News

I have good news and bad news for you. Let me tell you the good news first.

No matter how “new” experienced or inexperienced you may be at exhibit marketing, by the time you finish reading this article (which will take you about 10 minutes), you will have learned exactly how to “break out of the exhibiting rut” you may be in today – and generate more leads, sales and profits than you ever imagined possible! When you carefully read this article word for word and learn the undercover marketing strategies I will reveal to you, you simply cannot fail.

That’s the good news. The bad news is that by the time you finish reading this article, you’ll have in your hands a proven, fool-proof approach to achieving the kind of exhibiting results you’ve always dreamed of – but you’ll have no more excuses for not making a lot of money at tradeshows. From this day forward, the best you can every say with complete honesty is, “Yes, I know how to be successful exhibiting, but I don’t want to do what it takes to succeed.”

If you’re not up to this challenge, please stop reading right now. This will just be a waste of your time.

However, if you have big dreams and are willing to do what it takes to realize them, then this is probably the most valuable article you’ll read all year. It is worthy of your undivided attention – and I urge you to read it in its entirety because it contains the key to unlocking the huge exhibiting cash vault.

Ready?

The Top 3 Reasons Why Most People Fail at Tradeshows

1. They get “caught up” in the technical aspects of exhibiting.

If you’ve been exhibiting for any length of time, I’m sure there are days when you feel like you’re doing an avalanche of work for a small trickle of return. Sometimes it may seem frustratingly slow to get your projects moving in the right direction. For instance, if you’re like most average exhibit marketers, you probably spend most of your days …

in meetings that have little or no purpose
answering the endless stream of emails
dealing with questions about your exhibit
trying to get your sales manager to make decisions about your exhibiting plans
arranging for new graphics
coordinating your tradeshow services
deciding how to market without a real budget
choosing the best advertising opportunities to take advantage of
finding ways to stand out amongst the competition

… and doing all kinds of things – except plan how to make money.

Face it. All that time-consuming “grunt work” could really eat away at your time (and money) – and you could still have little to show for it at the end of the day. Afterwards, you could be tempted to do the next “logical” thing – that is, work harder. Do you really think that spending 10-16 hours a day plugging away at ineffective marketing strategies will even amount to an ant hill?

FACT: 66% of exhibitors surveyed are not able to get their work done effectively and are expected to do more with less. (Exhibit Marketing Research Institute)

Definition of Insanity: Doing the same things over and

over again, and expecting different results.

The problem with most exhibitors, especially when they’re just starting out, is that when a strategy they’ve implemented doesn’t work, they do more of it. I know it sounds crazy, but that’s because they don’t know how to do it any other way.

Getting out of this vicious circle is easier than you think. You’ll discover exactly how to do this as you read on.

Moving onward, the second reason why most people don’t make money at tradeshows is…

2. They buy books, courses and audios; attend seminars and workshops, subscribe to countless newsletters and ezines – which all lead to information overload, and consequently paralyze them from taking focused action.

Believe it or not, there is such a thing as too much information. Sometimes “less is more.” Beware of those who advertise things like “the world’s largest archive of marketing knowledge under one roof.” Some of them honestly believe they’re giving you value, but they’re really doing you a disservice without realizing it.

I’m sure you’ve purhcased marketing materials from people who try to impress you by cramming your brain with entire kitchen sinks worth of strategies, tips and techniques. You often come away feeling overwhelmed by the quantity of information that you’ve been bombarded with – and more often than not, you don’t implement a thing because the prospect of doing so seems daunting. Or sometimes, you try everything at once and achieve marginal results. (I know I’ve been guilty of this many times.)

Finally, the third reason why most people don’t make money at tradeshows is…

3. They seek guidance from the wrong people who deliver rehashed ineffective marketing strategies lacking substance and practical application, and overflowing with hype and theory. Or, they seek out as much free stuff as they can, hoping beyond hope, they can get some “magic wand” success strategies without paying for them.

The Antidote to Lackluster Tradeshow Profits

My name is Susan Friedmann, also known as “The Tradeshow Coach.” I have been working in the tradeshow industry for over 20 years, helping both large and small companies get profitable exhibiting results. I admit that I have made many mistakes, but I had the good fortune of doing one thing right – that is, I studied and became personal friends with marketing experts. These experts all knew how to employ stealth tactics that flew “under the radar” of most people’s awareness – virtually undetected. As a result of receiving their uncommon wisdom, I have realized tremendous dividends for myself.

“Every exhibitor needs someone like you on their side.

Your information is insightful and will help exhibitors

in their quest for a more productive and profitable show.”

—Dan Blevins, Sales Manager
CMC Tradeshows

Well, I’m priviledged to say that connecting with these experts has made a huge difference in how I run my business. I’ll tell you later how they will have a hand in shaping your financial future – just as they have mine.

First, let me ask you a question:

What if you had not just one, not 2 or 3 – but an entire team of experienced mentors at your disposal …

to provide you with expert advice on how to strengthen your exhibiting program
to give you “cut to the chase” answers to all your marketing questions, and
to reveal covert tactics and undercover exhibit marketing strategies showing you the fastest ways to get the results you want from tradeshows – quality leads, sales and profits

… would you pay as little as $1.55 a day for such a luxury?

I’m betting your answer is a resounding “Yes!” Now, just wait ‘till you hear what I’m about to tell you.

The Big Secret

When I first started my business in 1989, I learned one very important secret from one of my dearest mentors, Bill McGrane III. (Bill passed away many years ago leaving an incredible legacy of tried-and-true, sage advice.)

His secret steered me in the right direction from the very beginning. That secret is:

“Listen to the experts and then imitate their success.”

That “secret” prompted me to seek out only those experts that have made a great deal of money in their field of specialization. If that seems like plain old common sense to you – it is! But you’ll be surprised how many of us blindly follow the advice of so-called marketing gurus who have little wealth to show for all the marketing strategies and tactics they teach!

Here’s a SHOCKING FACT: There are more gurus who claim tremendous success, but yet are actually in serious financial trouble.

Remember that things are not always what they seem. Consider this:

DID YOU KNOW… that Bill Gates in not the world’s richest man? Neither is Larry Ellison of Oracle. The richest man on the planet is an American man in his early eighties who lives in a secluded castle in Europe, who first name is George, and who runs billion-dollar holding companies in complete anonymity. He reportedly has a net worth of clos to $100 billion – and he is absolutely adamant about keeping a low profite, away from the prying eys of competitors and the press (which is why most people have never heard of him.)

Likewise, the most highly visible and well-known marketers are not necessarily the richest or most successful. Some of the wealthiest marketers are low-profitle individuals who quietly squirrel away bushels of money away from public view. They possess confidential marketing intelligence that the rest of the world doesn’t know.

Now, wouldn’t you rather get advice from genuinely successful marketers – than those high-profile gurus (with dubious inflated incomes) that peddle untested theories and concepts?

“Susan, I was stunned by the brillance of the concept...

Tradeshow Exhibitor Success bridges the gap between exhibiting newbie and exhibiting expert.

There are thousands of programs for beginners…

this one is a “must” for the exhibitor ready to make the leap to Professional Exhibit Marketer.

I wish I had acces to this information when I was starting out…

It would have saved me $1000s.”

- Rick Segel, Retail Marketing Expert

Author: Retail Business Kit for Dummies

Champagne Wishes on a Soda Pop Budget

Listen closely. I’ve been in your shoes – so I know it’s not easy to chase down experts who are not only knowledgeable, but can effectively communicate how to put their strategies into practice -- especially if you’re on a shoestring budget – trying to do more, or at least the same, with less.

I have spent thousands of dollars on courses, books, audio programs and all kinds of marketing education that I’ve come across over the past 20 years – plus the travel expenses to get to and from the various venues.

Frankly, I poured more money than I care to admit into mountains of worthless materials and fluff. It was difficult (and expensive) to “separate the good from the bad” and distinguish the bogus from the genuine articles, the scam artists from the real thing. But I had to go through that gruelling ordeal in order to unearth the “gems” – that is, the people and teachings with real cash-generating substance.

Now, why am I telling you all this? To demonstrate that my past tribulations have become your gain. Here’s why:

I’ve assembled the “best of the best” marketing masterminds I could find – the ones that routinely crank out the most powerful marketing concepts anywhere – and formed an exclusive membership called…

…Tradeshow Exhibitor Success

“It simply blew me away…”

Susan, I can’t say how fantastic your concept is. Once a person can see exactly what they are getting in the members area they are going to be hooked. If anyone wants to succeed at tradeshows, they must get access to Tradeshow Exhibitor Success. Just signup today, you won’t regret it!”

- Frank Furness, Sales Training Expert

Author: Walking with Tigers

Because I know you have big dreams – what I call “champagne wishes on a soda pop budget” – I’ve made it as affordable for you as possible to be part of this exclusive league. It won’t cost you tens of thousands of dollars like it did me, but instead, it will cost you less than a 12oz latte at Starbucks.

How to Go from Snail Speed to Warp Speed in Weeks – Not Years

Tradeshow Exhibitor Success is a membership “club” that puts you right under the wings of the real “movers and shakers” in the industry who know all the covert tactics for revolutionizing your exhibit marketing program. This membership groups’ only reason for existence is to help you create massive tradeshow profits.

"Susan knows what she's talking about!

With helpful and practical advice, she makes the tradeshow

scene look less intimidating.”

- Lucy Casimir

Inspiring Teachers

You’ll recall that one of the top 3 reasons people don’t make money exhibiting is because of the information overload that paralyzes them from taking action. But here’s a word of caution. Not enough of the right kind of information is also counterproductive to your exhibiting success.

IMPORTANT: A little knowledge is a dangerous thing.

At tradeshows, it could be hazardous to your wealth!

It may give you a false sense of security that could lead

to disastrous marketing mistakes that are irreparable.

You have to do things right the first time, or you’ll be spinning your wheels, wasting time and money – and worse, jeopardizing your reputation at tradeshows by doing business like an amateur.

Tradeshow Exhibitor Success is not the “largest” archive of exhibit marketing knowledge” – But it certainly is the most potent. It won’t overwhelm you with an entire kitchen sink’s worth of tips and techniques. Instead, it has distilled everything down to the cream – nothing but pure, useable strategies. These undercover strategies have been unearthed and brought to the surface not by the “old guards” of traditional exhibit marketing, but by the new super-achievers of the new economy. And, you can implement them easily for immediate results.

When you become a member of Tradeshow Exhibitor Success, you’ll go from marketing lightweight to marketing heavyweight at eye-blink speed. Here are the benefits of becoming a member:

You get to participate in live conference call featuring the best experts from every marketing specialty. Imagine… you’ll be able to talk directly with these experts and get on-the-spot coaching about your business without ever leaving the comfort of your office (or your home, if that’s where you work). This is priceless!

Being a member of Tradeshow Exhibitor Success is equivalent to finding a networking “gold mine.” These superstars of marketing, will help you find the answers you need, or exactly the right marketing solutions for your particular business. This is where you can develop relationships with marekting professionals from a diverse array of businessess.

Eavesdrop on our recorded interviews with top-caliber marketers. This is where we squeeze out all their power-packed secrets that others have paid as much as $5,000 apiece for. I will warn you that these exciting and riveting ideas might well cause you a few sleepless nights because you can’t wait to put them into action and see their amazing results.

Get a concise summary of all the highlights of major marketing events. A select group, including myself, attend countless seminars, boot camps and trainings conducted by the leaders in the industry – and report back to you only the “meaty” marketing intelligence (minus the fluff). There’s no need to you to spend your hard-earned money and time to attend – and travel to – these events.

We at Tradeshow Exhibitor Success continually buy and test marketing programs, tools and software to find those that actually work, and are worth your time and money. This is just like having your own personal Research and Development (R&D) Department field-testing and reviewing the diverse array of resources for you – at zero cost!

A weekly audio/video exhibit marketing lesson guaranteed to make you some money – plus free e-mail coaching on any marketing-related challenge you have.

You’ll receive the Tradeshow Exhibitor Success monthly newsletter – containing highly focused, up-to-the-minute, fresh marketing discoveries, best practices and innovations that are “right on the money” – not a litany of rehashed space fillers.

Get your hands on the priceless “Marketing Guru Interviews” with bona fida gurus who have verifiably made a great deal of money using the very concepts they teach. You won’t have to buy the cd, or pay for long-distance charges to listen in on these explosive interviews because you can listen to them at the “Members Only” site.

Note: We break up these long interviews into short RealPlayer segments. What this means to you is that you no longer have to listen to the whole interview in one sitting, instead, you can listen to short segments at your convenience, without searching for your place. Or, download them and listen to them on your mp3 player.

We at Tradeshow Exhibitor Success tirelessly seek out strategic alliances with some of the world’s leading developers of programs and software that not only automate all your marketing tasks – but make doing business at tradeshows easier, more efficient and profitable. You’ll have access to insider information – and have the first crack at using the newest and most exciting products – before anyone else.

Should you require personal training customized to your particular business or unique situation, we will arrange and conduct coaching and mentoring sessions for you with one of our experts most suited to your needs.

You receive “members only” special discounts to advanced trainings, programs, seminars and other world-class events that we recommend for your benefit. You are under no commitment or obligation to attend, but when you do…

… we arrange small group, private coaching sessions with one of the keynote experts at the event.

As a member of Tradeshow Exhibitor Success, you gain instant recognition and respect as a serious marketer associated with a prestigious alliance of marketing masterminds.

Tradeshow Exhibitor Success is in the process of producing an audio series featuring interviews with the most sought-after marketing professionals.

Tradeshow Exhibitor Success continually negotiates special pricing on the best marekting products and services in many different categories. You can avail yourself of these deep discounts as a benefit of your membership.

The Most Tradeshow Profitable Asset Available

When you become a member of Tradeshow Exhibitor Success, you acquire the most tradeshow profitable asset available today. All you have to do to is leverage on this asset, and you will reap guaranteed results for years to come.

Quite frankly, there isn’t a membership “club” out there that comes close to the benefits Tradeshow Exhibitor Success provides – at any price – that can propel your tradeshow profitability in a matter of weeks, not years.

At a cost of a few dollars per day, you will get immersed in marketing proficiency that impacts you at the cellular level.

Where else can you download the brains of marketing geniuses – learn to amass a fortune of information for yourself – for less than a 12oz latte at Starbucks? It’s really a no-brainer. Sign up to become a member today.

“Thank you Susan… at last! Now we can all more easily tap into the incredible power of the “Master Mind” principle. I’ve been looking for something like this everywhere.

Anyone who wants to achieve success has either consciously or unconsciously used the “Master Mind” principal. In fact, this is the very same principal Thomas A. Edison, Mr. Ford… even Mahatma Gandhi used to accomplish greatness!

You’ve done a fantastic job of helping to put people firmly on the path to exhibiting success with your ”rock solid” Mastermind Alliance members only site.”

- C.B. Potts, Consultant

Effortless Expertise

How Was I Able to Persauade the Top Marketing Experts to Help You Succeed?

These top experts, most of whom are also founding members of Tradeshow Exhibitor Success, have a vested interest in getting you the profitable results you want from exhibiting. The sooner you get to be profitable, the sooner you’ll need their professional services, products and software.

So by helping you, they help themselves. This creates a win-win situation for all involved.

Oh, and I haven’t even mentioned the free bonus gifts you’ll get when you sign up for membership today and remain a member for a month. Here they are:

Free Bonus Gift #1:

“The 10 Biggest Mistakes Marketers Make” by Roy Young. Here’s an opportunity for you learn how to correct the misperceptions of marketing’s role in your organization and how to turn them around so that you’re viewed as a true strategic partner and cash generating, rather than a cash draining department.

Free Bonus Gift #2:

GlobalSpec’s White Paper “Lead Management: Proven Strategies for Managing and Increasing Leads.” Their complete marketing and branding program is designed to help your company’s brand exposure and the number of highly-qualified leads you receive.

Free Bonus Gift #3:

“The New Rules of Viral Marketing” by David Meerman Scott

Learn how to spread your word-of-mouse ideas for free with this invaluable ebook.

Free Bonus Gift #4:

“Align Corporate Ccommunications to Achieve Business Goals” by David Meerman Scott.

Discover a simple six-step process to use commuications and measurement tools to drive business.

Free Bonus Gift #5:

"The Advertising Bible" - by Claude C. Hopkins

This awesome book was originally written in 1923 and is considered a classic advertising primer. Plus “The 101 Best Headlines Ever Written.”

Remember, I cannot guarantee that you will receive the 5 free bonus gifts list above if you sign up after today.

You Don’t Have to Decide Now – Try It Out for 7 Days for Only $1

Go ahead – kick the tires, take it for a spin around the block, try it out – and if for any reason, you’re not 100% thrilled with your Tradeshow Exhibitor Success membership, just contact me personally at susan@thetradeshowcoach.com and I’ll refund your $1 and your first month’s membership. You also get to keep all the free bonus gifts. Fair enough?

Your satisfaction is assured with my zero-risk, ironclad money-back guarantee. You have nothing to lose … give it a try for 7 days for only $1.

Earlier on, I asked you if you were up to the challenge of doing what it takes to succeed in exhibit marketing. The fact that you’re still reading this is proof positive that you answered “Yes!” Therefore, at the ridiculous price of $1.55 a day, what are you waiting for?

Remember, there are no commitments, and you can cancel your membership at any time.

The choice is yours. You could either become a member of an exclusive alliance of marketing masterminds and learn to create profitable results at tradeshows and more – or you can do it your way, and remain the same exhibit marketer with the same challenges you have today.

I trust that you’ll choose the path that will change your tradeshow results – and your profitability – for a very long time to come by becoming a member of Tradeshow Exhibitor Success.

Click Here to Sign Up Now!

All the best,

Susan Friedmann, CSP

The Tradeshow Coach

P.S. Most of the information we feature in Tradeshow Exhibitor Success appears nowhere else – this is the only membership “club” of its kind. Any single one of the secrets you will learn could make a dramatic difference in your profitability. Sign up for membership today.