Tag Archives: video

Jan 18

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, explains effective ways to use tradeshow giveaways.

They should be a token of appreciation. A way to say “thank you” to your prospect for visiting your booth.

See transcript below.

Tradeshow Training Minute Transcript: How to Use Trade Show Giveaways Effectively

This is Susan Friedmann, the trade show coach, with another trade show minute.
Today, I’m going to focus on giveaways. You know, those little trinkets, the tchotchkes that people give away at trade shows. Well, what’s the purpose of them?

Tthe purpose is that it’s a token of appreciation. Somebody comes to your booth, has a conversation with you, and then you give them something as a token of appreciation as a thank you.

You don’t want to leave them lying out so everybody can take them. This isn’t a free for all. It doesn’t mean that people are going to remember you just because you leave it out.

I’ve got a pot of pens in my office. I couldn’t tell you whose name is on any one of them. The most important thing to think about is, give away something that is related to your business, something that reminds people of who you are, and what you do.

Something that’s useful to them. Maybe it’s a tip sheet, maybe it’s some guidelines, such as an income tax deduction sheet, maybe it’s a white paper, a special report, such as a case study.
Things like that, people do not throw away.
Also, they’re of no use to the kids, or aunt Sally as the scrunchie, the toy, the cap, the T-shirt – those are all great, but the fact is, at the end of the day, is it going to remind people about who you are and what you do?

Think about that next time you want to give something away at a trade show.

This is Susan Friedmann, the Trade Show Coach, visit my website thetradeshowcoach.com.
Read my book, “Meeting and Event Planning for Dummies”, and I’ll see you on the next Trade Show Training Minute.

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Jul 22

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare booth staff to work a trade show.

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Jan 27

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the essentials every exhibitor needs to know for effective trade show leads follow up to turn leads into sales.

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Nov 18

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, gives you the five keys to effectively selling at trade shows — the most important things your people need to be doing on the tradeshow floor.

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Oct 01

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, tells you how building brand awareness with you trade show booth is an essential component that can make or break your exhibiting results at a trade show.

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