Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

Shopping carts that offer recipe suggestions as you travel the grocery store aisles. Taxi cab signs with dynamic messages that change to display advertisements carefully targeted to the neighborhood the cab’s driving through. Technology is changing the way marketing is done — and that includes the tradeshow world.

Tradeshow attendees come to the show looking for the new, the innovative, the exciting, and the inspiring. While much of this attention is obviously focused on your products and services, a certain critical aspect of the impression you make has to do with the way you present yourself as an exhibitor.

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