Tag Archives: tradeshow

Jul 22

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare booth staff to work a trade show.

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Jun 03

Two weeks ago, I offered you a challenge – “how to avoid being invisible on the trade show floor.”  One of the three ways I shared is to “be different.”

This week I was re-reading one of my favorite books, “A Whole New Mind,” by best-selling author, Daniel Pink. In it he claims, “we’re living in a different era, a different age.  An age in which those who “Think Different” will be valued even more than ever.”  He discusses that right-brain thinking (the creative side – think in pictures) is every bit as important now – in some cases more important – than left-brain thinking (the analytical side – think in facts and figures).

Pink further discusses “six senses” or six “right-brain directed aptitudes,” namely, design, story, symphony, empathy, play, and meaning.

Continue reading…

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May 20

Trade show routineSpring is a time when we brush off the winter blahs and just feel the urge to be active. It’s a time when we wake up our body, mind and spirit.

The question is how often do you exercise your exhibiting muscles?
Do you have a regular workout designed to increase your trade show dexterity and boost results?

Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular workout program is a must.

Find your level of fitness training in the following:

Continue reading…

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May 18

I recently read an article in Newsweek about being invisible in different cities around the globe by just fitting in with the locals, in the way you dress and behave.

This triggered a thought about how most exhibitors display themselves at trade shows. They have similar booth displays, bland and often uninteresting graphics and an array of stuff that is simply blah!  In other words, there’s very little that jumps out at the visitor with the message “Notice Me!”

Walking down the aisle as an attendee, these exhibits blend into nothingness, and are quite simply, seem to wear the invisibility mantel with pride.  This begs the question, “is this really the role you want to play when you invest serious marketing dollars to be at the show?”

Here are three ideas to consider if you decide you want to be noticed:

Continue reading…

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May 06

What do you do when you’re down to your last brochure?

While it’s true that the vast majority of marketing materials distributed at trade shows and conventions wind up in the trash long before the attendee gets on a plane headed home, there’s still a clear expectation that exhibitors will have some kind of sales collateral material to hand out to interested parties at the show.  These include catalogs, brochures, spec sheets and more.
What happens if you’ve underpacked?  You’ve brought 500 spec sheets, and it turns out you have 2,000 people interested in that item.  Do you send the attendee away empty handed?

You don’t ever want to give away your last brochure!  Instead, make one booth staffer accountable for keeping track of literature supplies throughout the show.  If you start running low, it’s time to take action!  Here are your three options to ensure you don’t run out: Continue reading…

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