Tag Archives: trade show marketing

May 17

Choosing the right trade show that attracts your target audience is crucial.
In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about choosing the right trade show to exhibit at.

According to tradeshow research, approximately 60% of attendees come from a 200 mile radius of the show. Investigate which shows will give your company the best exposure to the target audience you’re interested in attracting.

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May 17

New products at trade shows. According to trade show research, over 76% of visitors to a trade show are there to see “what’s new.”

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through her “new & improved” formula to display your products/services.

What aspect of your products/services could you highlight that are unknown to your target audience.
Think “new”, think “improved.”

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Jan 27

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the essentials every exhibitor needs to know for effective trade show leads follow up to turn leads into sales.

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Dec 17

For years Internet search engines ignored Twitter and Facebook. But now Twitter and Facebook are indexed as rapidly as they are updated. This makes social media an even more important tool for you to use for your trade show marketing.

Since page rankings are critical when it comes to being easily found on the Internet, the following five strategies will help you better get, and then keep, the search engines’ fickle attention.

1. Maintain a strong identity.

Your Twittername should be instantly recognizable as your company. Use custom images for your Twitter profile page and your company Facebook page. Instantly recognizable branding matters as much if not more online as in slower-moving media.

2. Use tags and keywords.

Make sure each message includes the name or abbreviation of the trade show you’re particip. Keep an eye on trending topics, and say something about them.

3. Build a following.

On the Internet, connections equal influence. The more others link to your site or retweet your messages, the more powerful you are, and the higher your page rank will grow. So keep using these media between trade shows.

4. Post different content to Facebook and Twitter.

Search engine algorithms downgrade identical messages. Moreover, Facebook gives you more space. Write a brief version for Twitter and a slightly longer one for Facebook.

5. Offer fresh, fascinating content.

You’ll gain followers by giving them something they want or need: information, amusement, a sense of connection and belonging.

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Sep 02

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about trade show dress code – what your representatives should wear on the tradeshow floor.

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.

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