As you plan next year’s trade shows, take advantage of the new decade as a marketing tool. When the calendar flips over, people—including your customers—enjoy the chance to do a little reflection. That’s why the beginning of any new decade is heralded by predictions about upcoming trends, as well as the usual end-of-year summaries of the best and worst.
This kind of self-examination is not just a natural human instinct. It can be a great tool for gaining honest feedback from customers, for gaining their involvement, even for the much-sought-after viral marketing. Here are four ideas to get you started:
Exhibitors often have to reverse roles and find themselves on the other side of the aisle playing tradeshow attendee. According to a CEIR (Center for Exhibition Industry Research) study, 39% of attendees spend less than eight hours visiting a show. As with exhibiting, planning and preparation are essential to maximizing time on the trade show floor. The following 30 points will help simplify the process next time you find yourself playing visitor:
Connect with Susan
Recent Comments
Another very valuable aspect is to coach the speak...
Midori Connolly on Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors & Attendees
Yes, your display is important. It needs to look p...
Susan Friedmann on Tradeshow Training Minute: Exhibit Selling
Those are some very good tips. I think it's partic...
Max Miller on Tradeshow Training Minute: Exhibit Selling
Take advantage of any opportunity to poll your mar...
Susan Friedmann on Five New Rules for Trade Show Technology
Susan how would you suggest exhibitors use Polls a...
Joyce McKee on Five New Rules for Trade Show Technology