Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

Jul 22

Tradeshow Training Minute: Preparing Your People

1 Comments Written by Susan Friedmann in Tradeshow Training Minute Videos

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare their people to work a trade show.

Jun 17

Do You “Think Different” on the Trade Show Floor? Part 2

1 Comments Written by Susan Friedmann in Trade Show Articles

In Part 1 I talked about three of the six senses or “right-brain directed aptitudes,” that Daniel Pink refers to in his best-selling book, “A Whole New Mind” – namely, design, story, and symphony.

This week I’ll share information about the other three senses, empathy, play, and meaning, and how these relate to your trade show experience.

Continue reading…

May 20

Benefitting from a Regular Trade Show Workout: 3 Fitness Levels Every Exhibitor Must Practice

0 Comments Written by Susan Friedmann in Trade Show Articles

Spring is a time when we brush off the winter blahs and just feel the urge to be active. It’s a time when we wake up our body, mind and spirit.

The question is how often do you exercise your exhibiting muscles?
Do you have a regular workout designed to increase your trade show dexterity and boost results?

Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular workout program is a must.

Find your level of fitness training in the following:

Continue reading…

May 06

3 Trade Show Lifesavers When You’re Down to Your Last Brochure

1 Comments Written by Susan Friedmann in Trade Show Articles

What do you do when you’re down to your last brochure?

While it’s true that the vast majority of marketing materials distributed at trade shows and conventions wind up in the trash long before the attendee gets on a plane headed home, there’s still a clear expectation that exhibitors will have some kind of sales collateral material to hand out to interested parties at the show. These include catalogs, brochures, spec sheets and more.
What happens if you’ve underpacked? You’ve brought 500 spec sheets, and it turns out you have 2,000 people interested in that item. Do you send the attendee away empty handed?

You don’t ever want to give away your last brochure! Instead, make one booth staffer accountable for keeping track of literature supplies throughout the show. If you start running low, it’s time to take action! Here are your three options to ensure you don’t run out: Continue reading…

Apr 14