Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture to hand position and our proximity to our peers can determine how successful we’ll be as exhibitors.

Here’s a quick checklist. How many of the following “Sinister Six” body language habits do your staffers have? Continue reading…

We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly. The following are ten of the most common mistakes exhibitors make pre-show, at-show and post-show:

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