Tag Archives: exhibit marketing

Jan 08

Fresh startGiven that we’ve started a brand new year, now is a terrific opportunity to make a fresh start and plan a strategy for your 2014  trade show marketing.
What’s 2014 going to bring and how well will we do are often questions we wish we could have answered at the beginning of the year, rather than at the end, when opportunities may well have passed us by. Going through many of the business marketing predictions for 2014, here are the top five trade show marketing predictions I foresee as serious possibilities that could impact your trade show marketing:

Prediction #1: Video
Video is gaining momentum to the point that pundits believe it’s a vital component of any marketing, no matter what size your organization or what you sell. YouTube ranks second in people’s searches for information. Since video shows up in 70 percent of the top 100 search results listings, and viewers are 64-85% more inclined to buy after seeing a product video – you’d be crazy to overlook this powerful marketing tool.

How can you integrate video into your 2014 trade show marketing strategy?

Prediction #2: Webinars
Webinars have become one of the best ways to generate numerous interested prospects for your sales team. Done properly, they allow you to educate your target audience, providing content that helps solve problems, which in turn drives awareness to your products/services. This helps to establish you as a trusted partner, not just a vendor pushing your wares.

How can you integrate webinars into your 2014 trade show marketing strategy?

Prediction #3: Niche marketing
Niche marketing is fast becoming the best way to communicate with your target market. Because of the incredible noise and plethora of information in today’s marketplace, people are looking for more specific ways to find the facts they are most interested in.

How can you integrate niche marketing into your 2014 trade show marketing strategy?

Prediction #4: Content marketing

Content marketing will continue to excel as a key information sharing medium for companies to speak to their target audience. “Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.” Joe Pulizzi, Founder, Content Marketing Institute.

Currently 9 in 10 organizations market content; over 27 million pieces of content are shared daily; every month 329 million people read blogs. Resource: Social Media Today

How can you integrate content marketing into your 2014 trade show marketing strategy?

Prediction #5: Mobile
Mobile usage is growing daily. The following statistics speak for themselves:
• 91% of all people on earth have a mobile phone
• 56% of people own a smart phone
• 50% of mobile phone users, use mobile as their primary Internet source
• 80% of time on mobile is spent inside apps
• 72% of tablet owners purchase online from their tablets each week
Resource: Super Monitoring

How can you integrate mobile marketing into your 2014 trade show marketing strategy?

Imagine if you truly embrace and add just one of these powerful trade show marketing predictions into your 2014 trade show marketing plan, how much more effective might your exhibiting results be?

What’s your 2014 trade show marketing prediction? Please add your comments below.

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May 17

Choosing the right trade show that attracts your target audience is crucial.
In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about choosing the right trade show to exhibit at.

According to tradeshow research, approximately 60% of attendees come from a 200 mile radius of the show. Investigate which shows will give your company the best exposure to the target audience you’re interested in attracting.

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May 17

New products at trade shows. According to trade show research, over 76% of visitors to a trade show are there to see “what’s new.”

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through her “new & improved” formula to display your products/services.

What aspect of your products/services could you highlight that are unknown to your target audience.
Think “new”, think “improved.”

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Jan 27

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the essentials every exhibitor needs to know for effective trade show leads follow up to turn leads into sales.

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Nov 18

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, gives you the five keys to effectively selling at trade shows — the most important things your people need to be doing on the tradeshow floor.

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