Tag Archives: boothmanship

May 17

Choosing the right trade show that attracts your target audience is crucial.
In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about choosing the right trade show to exhibit at.

According to tradeshow research, approximately 60% of attendees come from a 200 mile radius of the show. Investigate which shows will give your company the best exposure to the target audience you’re interested in attracting.

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Apr 14

Click to listen to the audio version of the Tradeshow Training Minute videos.

Preparing Your People

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5 Key Planning Principles

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Brand Awareness

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Exhibit Selling

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Follow Up

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Goals and Objectives

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Uniforms and Dress Codes

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Giveaways

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Sep 02

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about trade show dress code – what your representatives should wear on the tradeshow floor.

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.

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Aug 05

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to successful trade show planning.

Watch this short Tradeshow Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation on which to build your exhibit marketing plan.

Ask these questions before each event you participate in:

  • Where do trade shows fit into your marketing strategy?
  • Why is your company exhibiting?
  • What does your company want to exhibit?
  • Who is your target market?
  • What is your exhibiting budget?

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