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Trade Show Training Video: New Products at Trade Shows

Posted on the 17 May, 2013 at 9:06 pm Written by in Tradeshow Training Minute Videos

New products at trade shows. According to trade show research, over 76% of visitors to a trade show are there to see “what’s new.”

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through her “new & improved” formula to display your products/services.

What aspect of your products/services could you highlight that are unknown to your target audience.
Think “new”, think “improved.”

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