Comments for The Tradeshow Coach

Comment on Tradeshow Tip: Broadcasting from Your Booth to Maximize Tradeshow ROI by Johnmilton

Johnmilton — Sun, 05 Jun 2011 16:46:44 +0000

This is the most important part of an effective design. People are interested in how you can help them – that is why they will stop and talk. For example, if you are a marketing firm, you might say how many new customers you can get them. No matter what, you must tell people how you will help them.

Comment on Tradeshow Training Video: Preparing Your Booth Staff by leslie ungar

leslie ungar — Thu, 10 Mar 2011 20:50:49 +0000

your trade show minutes are fabulous.
you have packed so much content, and helpful content into a minute or two.
you are a master.

Comment on Five New Rules for Trade Show Technology by Arlene Shows

Arlene Shows — Fri, 04 Mar 2011 15:50:13 +0000

Thanks once again for your valuable tips Susan, I think I will share this great tech info with TSNN Expo Files subscribers

Comment on Tradeshow Training Video: Use Tradeshow Giveaways Effectively by Models 4 Trade Shows Staff

Models 4 Trade Shows Staff — Sat, 22 Jan 2011 16:51:20 +0000

Susan,

Thank you for the helpfull hints. Our clients are always asking for ideas on what types of promotional items to give away at their booths. I’ll make sure to pass along your sugguestions.

Comment on Are You Really Listening? 6 Trade Show Booth Staff Habits to Avoid by Tourism Marketing Tim Warren

Tourism Marketing Tim Warren — Sun, 05 Dec 2010 20:41:16 +0000

I am so glad I found your site for your great focus and insights on trade show marketing, plus I can see you are a saavy Internet marketer! Good job Susan. I look forward to helping you sell more of your info products and service to my B2B travel and hospitality niches.

Comment on Ten Common Mistakes Exhibitors Make by Kristin Hovde

Kristin Hovde — Thu, 21 Oct 2010 02:59:03 +0000

One common mistake I have seen is exhibitors think they need to attract every single person who walks by your booth. The only way that will be worth while is if everyone has an interest in what your company has to offer. If your busy talking to someone who has no interest, then you may be letting the prospective customers get away. Quality definitely outweighs quantity. Thanks for the wonderful article!

Comment on 3 Ways to Avoid Being Invisible on the Trade Show Floor by Smash Hit Displays

Smash Hit Displays — Mon, 06 Sep 2010 14:39:47 +0000

Very true! When you’re in a trade show with hundreds of other exhibitors, the only way you will survive is by being different and thinking outside the box.

Comment on Do You “Think Different” on the Trade Show Floor? Part 2 by Display Booths

Display Booths — Fri, 18 Jun 2010 09:39:07 +0000

A wonderful post. Very well explained. Thank you very much.

Comment on Do You “Think Different” on the Trade Show Floor? Part 1 by Susan Friedmann

Susan Friedmann — Thu, 17 Jun 2010 23:43:33 +0000

It should be up today!
Thanks for checking.
Susan

Comment on Are You Really Listening? 6 Trade Show Booth Staff Habits to Avoid by Susan Friedmann

Susan Friedmann — Thu, 17 Jun 2010 23:43:06 +0000

Thanks so much for this. Really appreciate it!
Susan