Comments for Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach http://thetradeshowcoach.com Exhibit Staff Training, Trade Show Marketing, Coaching, Resources & Solutions Fri, 26 Feb 2010 06:31:12 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors & Attendees by Midori Connolly http://thetradeshowcoach.com/2010/02/prevent-virtual-event-nightmares-how-producers-prepare-speakers-exhibitors-attendees/comment-page-1/#comment-155 Midori Connolly Fri, 26 Feb 2010 06:31:12 +0000 http://thetradeshowcoach.com/?p=617#comment-155 Another very valuable aspect is to coach the speakers so they know EXACTLY what technology they will be working with. At a recent speaking engagement I had no idea the audience wouldn't be able to see my slides...would have presented MUCH differently had I known :-( Major differentiator for creating my engagement plan. Midori Connolly, Chief AVGirl http://www.twitter.com/GreenA_V Another very valuable aspect is to coach the speakers so they know EXACTLY what technology they will be working with.

At a recent speaking engagement I had no idea the audience wouldn’t be able to see my slides…would have presented MUCH differently had I known :-( Major differentiator for creating my engagement plan.

Midori Connolly, Chief AVGirl
http://www.twitter.com/GreenA_V

]]> Comment on Tradeshow Training Minute: Exhibit Selling by Susan Friedmann http://thetradeshowcoach.com/2009/11/tradeshow-training-minute-exhibit-selling/comment-page-1/#comment-145 Susan Friedmann Tue, 02 Feb 2010 18:53:09 +0000 http://thetradeshowcoach.com/?p=444#comment-145 Yes, your display is important. It needs to look professional. However, the whole purpose of the booth is to attract the right people, so that you can achieve your marketing objectives. Your booth will never sell. It's your people who sell their company, products/services, and themselves. They are company ambassadors. They represent everything the company stands for. The display is a micro representation of the macro, i.e. it also represents the entire company, and what that company stands for. As a tradeshow visitor, I may never have any other contact with your company, except the experience I have with you on the show floor. Based on that experience, I will make many judgments (rightly or wrongly), therefore, the experience better be a good one! Yes, your display is important. It needs to look professional. However, the whole purpose of the booth is to attract the right people, so that you can achieve your marketing objectives. Your booth will never sell. It’s your people who sell their company, products/services, and themselves. They are company ambassadors. They represent everything the company stands for. The display is a micro representation of the macro, i.e. it also represents the entire company, and what that company stands for. As a tradeshow visitor, I may never have any other contact with your company, except the experience I have with you on the show floor. Based on that experience, I will make many judgments (rightly or wrongly), therefore, the experience better be a good one!

]]> Comment on Tradeshow Training Minute: Exhibit Selling by Max Miller http://thetradeshowcoach.com/2009/11/tradeshow-training-minute-exhibit-selling/comment-page-1/#comment-143 Max Miller Tue, 02 Feb 2010 18:06:24 +0000 http://thetradeshowcoach.com/?p=444#comment-143 Those are some very good tips. I think it's particularly important that your trade show booth stands out. You cannot do what everyone else is doing, or why would people go to you instead of your competitor? You need some showy arrangement to funnel business to your booth. Those are some very good tips. I think it’s particularly important that your trade show booth stands out. You cannot do what everyone else is doing, or why would people go to you instead of your competitor? You need some showy arrangement to funnel business to your booth.

]]> Comment on Five New Rules for Trade Show Technology by Susan Friedmann http://thetradeshowcoach.com/2010/01/five-new-rules-for-trade-show-technology/comment-page-1/#comment-141 Susan Friedmann Tue, 02 Feb 2010 13:36:48 +0000 http://thetradeshowcoach.com/?p=549#comment-141 Take advantage of any opportunity to poll your market. Polls are a great way to take the pulse of your target audience. Any time you can get feedback from your prospects/customers, it gives you the opportunity to improve your offerings. But, only if you act on their advice! Take advantage of any opportunity to poll your market. Polls are a great way to take the pulse of your target audience. Any time you can get feedback from your prospects/customers, it gives you the opportunity to improve your offerings. But, only if you act on their advice!

]]> Comment on Five New Rules for Trade Show Technology by Joyce McKee http://thetradeshowcoach.com/2010/01/five-new-rules-for-trade-show-technology/comment-page-1/#comment-139 Joyce McKee Mon, 01 Feb 2010 16:21:42 +0000 http://thetradeshowcoach.com/?p=549#comment-139 Susan how would you suggest exhibitors use Polls as "listening posts" to better understand their audiences.I am thinking about those free polls on LinkedIn and Twitter. Susan how would you suggest exhibitors use Polls as “listening posts” to better understand their audiences.I am thinking about those free polls on LinkedIn and Twitter.

]]> Comment on 10 Tips to Use Giveaways Effectively by Acasia http://thetradeshowcoach.com/2009/08/10-tips-to-use-giveaways-effectively/comment-page-1/#comment-136 Acasia Mon, 25 Jan 2010 18:26:08 +0000 http://thetradeshowcoach.com/?p=91#comment-136 Dear Susan, I hope this email finds you well. Someone in my company has decided to produce matchboxes .. Yes, you read this correctly. We are an international STM publisher and someone from our Germany office thought this was a terrific idea. Let me know if there is a list somewhere that has all the promotional items that are prohibited at US exhibits. I thank you in advance for your help and wish you well. I have seen you at many TSEA meetings and know that you're an exhibit authority. Sincerely, Acasia Acasia Dalmau Springer Exhibits Manager US 333 Meadowlands Parkway Secaucus, NJ 07094 Phone 212-460-1600 Fax 201-348-4505 Cell 646-934-5040 acasia.dalmau@springer.com springer.com Dear Susan,

I hope this email finds you well.

Someone in my company has decided to produce matchboxes .. Yes, you read this correctly. We are an international STM publisher and someone from our Germany office thought this was a terrific idea. Let me know if there is a list somewhere that has all the promotional items that are prohibited at US exhibits.

I thank you in advance for your help and wish you well.

I have seen you at many TSEA meetings and know that you’re an exhibit authority.

Sincerely,

Acasia

Acasia Dalmau
Springer
Exhibits Manager US
333 Meadowlands Parkway
Secaucus, NJ 07094

Phone 212-460-1600
Fax 201-348-4505
Cell 646-934-5040
acasia.dalmau@springer.com
springer.com

]]> Comment on 6 Questions to Ask to Integrate Social Media Apps into Exhibit Space by Darlene A. Kemp http://thetradeshowcoach.com/2010/01/6-questions-to-ask-to-integrate-social-media-apps-into-exhibit-space/comment-page-1/#comment-135 Darlene A. Kemp Mon, 25 Jan 2010 16:15:15 +0000 http://thetradeshowcoach.com/?p=525#comment-135 ALthough this information was something I already knew, it is always good to have it brought up to the forefront. Thank you! ALthough this information was something I already knew, it is always good to have it brought up to the forefront. Thank you!

]]> Comment on Good News on the (Trade Show) Marketing Budget  – Trends 2010 – Part 1 by Werbemittel http://thetradeshowcoach.com/2010/01/good-news-on-the-trade-show-marketing-budget%c2%a0-trends-2010-part-1/comment-page-1/#comment-124 Werbemittel Mon, 11 Jan 2010 13:47:37 +0000 http://thetradeshowcoach.com/?p=510#comment-124 Smarter spending is the key, noone is fooled by big budgets anymore. Quality wins out over quality! Nice blog! Smarter spending is the key, noone is fooled by big budgets anymore. Quality wins out over quality! Nice blog!

]]> Comment on 4 Tradeshow Giveaway Essentials to Increase Your Company Recognition by Larry Triplett http://thetradeshowcoach.com/2009/10/4-tradeshow-giveaway-essentials-to-increase-your-company-recognition/comment-page-1/#comment-74 Larry Triplett Fri, 23 Oct 2009 15:25:09 +0000 http://thetradeshowcoach.com/?p=263#comment-74 It's time to banish the term "giveaway" in the tradeshow marketing arena. In the example here, it was actually the perfect name. It was a great "giveaway" item, as that describes its sole function. An actionable promotion should consider, in addition to the four factors listed, what action you want the prospect to take after receiving the item. It’s time to banish the term “giveaway” in the tradeshow marketing arena. In the example here, it was actually the perfect name. It was a great “giveaway” item, as that describes its sole function. An actionable promotion should consider, in addition to the four factors listed, what action you want the prospect to take after receiving the item.

]]> Comment on Tradeshow Tip: 3 Ways to Have Virtual Events Work with Physical Events by How Virtual Events Can Work With Physical Events http://thetradeshowcoach.com/2009/09/3-ways-to-have-virtual-events-work-with-physical-events/comment-page-1/#comment-62 How Virtual Events Can Work With Physical Events Thu, 15 Oct 2009 11:42:07 +0000 http://thetradeshowcoach.com/?p=219#comment-62 [...] Friedmann, The Tradeshow Coach, wrote an article called 3 Ways to Have Virtual Events Work with Physical Events. Here are the 3 [...] [...] Friedmann, The Tradeshow Coach, wrote an article called 3 Ways to Have Virtual Events Work with Physical Events. Here are the 3 [...]

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