Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to tradeshow success.

Watch this short Tradeshow Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation on which to build your exhibit marketing plan.

Ask these questions before each event you participate in:

• Where do trade shows fit into your marketing strategy?
• Why is your company exhibiting?
• What does your company want to exhibit?
• Who is your target market?
• What is your exhibiting budget?

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through how to plan your exhibiting goals and objectives.

Watch this short Tradeshow Minute video to learn how to set specific measurable goals for each show so that you’re totally clear on the the exhibiting results you expect to achieve. Remember to be realistic. Your specific goals are the yardstick for measuring your tradeshow results. Companies participate in shows in order to:

• Increase sales
• Write orders
• Introduce new products/services
• Project an image
• Provide target audience education
• Educate customers
• Recruit dealers or distributors
• Conduct market research

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.