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		<title>Tradeshow Training Minute: How to Use Tradeshow Giveaways Effectively</title>
		<link>http://thetradeshowcoach.com/2011/01/tradeshow-training-minute-how-to-use-tradeshow-giveaways-effectively/</link>
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		<pubDate>Tue, 18 Jan 2011 09:37:59 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, explains how to use trade show giveaways effectively.
They should be a token of appreciation. A way to say "thank you" to your prospect for visiting your booth.

]]></description>
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		<title>Tradeshow Training Minute: Preparing Your People</title>
		<link>http://thetradeshowcoach.com/2010/07/tradeshow-training-minute-preparing-your-people-2/</link>
		<comments>http://thetradeshowcoach.com/2010/07/tradeshow-training-minute-preparing-your-people-2/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 21:35:34 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare their people to work a trade show.]]></description>
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		<title>Tradeshow Training Minute: Effective Tradeshow Follow-Up Techniques</title>
		<link>http://thetradeshowcoach.com/2010/01/tradeshow-training-minute-follow-up/</link>
		<comments>http://thetradeshowcoach.com/2010/01/tradeshow-training-minute-follow-up/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:45:51 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the essentials every exhibitor needs to follow up their tradeshow leads to turn them into sales. Related PostsTradeshow Training Minute: How to Use Tradeshow Giveaways Effectively (1)Good News on the (Trade Show) Marketing Budget: Trends for 2010 – Part 2 [...]]]></description>
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		<title>Tradeshow Training Minute: Exhibit Selling</title>
		<link>http://thetradeshowcoach.com/2009/11/tradeshow-training-minute-exhibit-selling/</link>
		<comments>http://thetradeshowcoach.com/2009/11/tradeshow-training-minute-exhibit-selling/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 07:12:25 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, gives you the five keys to exhibit selling &#8212; the most important things your people need to be doing on the tradeshow floor. Related PostsTradeshow Training Minute: Building Brand Awareness (0)Tradeshow Training Minute: How to Use Tradeshow Giveaways Effectively (1)Tradeshow Training [...]]]></description>
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		<title>Tradeshow Training Minute: Building Brand Awareness</title>
		<link>http://thetradeshowcoach.com/2009/10/tradeshow-minute-building-brand-awareness/</link>
		<comments>http://thetradeshowcoach.com/2009/10/tradeshow-minute-building-brand-awareness/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 01:35:38 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, tells you how a your show booth can make or break a show. Related PostsTradeshow Training Minute: Exhibit Selling (2)Tradeshow Training Minute: How to Use Tradeshow Giveaways Effectively (1)Tradeshow Training Minute: Preparing Your People (1)3 Ways to Overcome the Price Objection On [...]]]></description>
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		<title>Tradeshow Training Minute: Uniforms and Dress Code</title>
		<link>http://thetradeshowcoach.com/2009/09/tradeshow-minute-uniforms-and-dress-code/</link>
		<comments>http://thetradeshowcoach.com/2009/09/tradeshow-minute-uniforms-and-dress-code/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 07:02:35 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about what your representatives should wear on the show floor. For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann&#8217;s book, Meeting &#38; Event Planning for Dummies. Related PostsTradeshow Training Minute: How to Use [...]]]></description>
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		<title>Tradeshow Training Minute: Five Key Planning Principles</title>
		<link>http://thetradeshowcoach.com/2009/08/tradeshow-minute-five-key-planning-principles/</link>
		<comments>http://thetradeshowcoach.com/2009/08/tradeshow-minute-five-key-planning-principles/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 06:11:40 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to tradeshow success. Watch this short Tradeshow Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation [...]]]></description>
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		<title>Tradeshow Training Minute: Goals and Objectives</title>
		<link>http://thetradeshowcoach.com/2009/08/tradeshow-minute-goals-and-objectives/</link>
		<comments>http://thetradeshowcoach.com/2009/08/tradeshow-minute-goals-and-objectives/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 08:44:14 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<description><![CDATA[In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through how to plan your exhibiting goals and objectives. Watch this short Tradeshow Minute video to learn how to set specific measurable goals for each show so that you&#8217;re totally clear on the the exhibiting results you expect to achieve. [...]]]></description>
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