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	<title>Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach &#187; Trade Show Articles</title>
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	<link>http://thetradeshowcoach.com</link>
	<description>Exhibit Staff Training, Trade Show Marketing, Coaching, Resources &#38; Solutions</description>
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		<title>Virtually Attired: 7 Tips to Dress for Cyberspace Success</title>
		<link>http://thetradeshowcoach.com/2010/08/virtually-attired-7-tips-to-dress-for-cyberspace-success/</link>
		<comments>http://thetradeshowcoach.com/2010/08/virtually-attired-7-tips-to-dress-for-cyberspace-success/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:37:57 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[CBS Interactive Business Network]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[New York Image Consultants]]></category>
		<category><![CDATA[online trade show training]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow tips]]></category>
		<category><![CDATA[virtual events]]></category>
		<category><![CDATA[virtual trade shows]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=957</guid>
		<description><![CDATA[First impressions matter, virtually or in-person. "Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you are more likely to succeed in business and social relationships." Discover 7 trips to dress for cyberspace success.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You &#8220;Think Different&#8221; on the Trade Show Floor? Part 2</title>
		<link>http://thetradeshowcoach.com/2010/06/do-you-think-different-on-the-trade-show-floor-part-2/</link>
		<comments>http://thetradeshowcoach.com/2010/06/do-you-think-different-on-the-trade-show-floor-part-2/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 00:09:05 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[A Whole New Mind]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[food for thought]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[play]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales representatives]]></category>
		<category><![CDATA[six aptitudes]]></category>
		<category><![CDATA[six senses]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show training]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=802</guid>
		<description><![CDATA[This article shares information about three senses of the six senses or aptitude, empathy, play, and meaning (Daniel Pink's "A Whole New Mind), and how these relate to your trade show experience.]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/06/do-you-think-different-on-the-trade-show-floor-part-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do You “Think Different” on the Trade Show Floor? Part 1</title>
		<link>http://thetradeshowcoach.com/2010/06/do-you-%e2%80%9cthink-different%e2%80%9d-on-the-trade-show-floor-part-1/</link>
		<comments>http://thetradeshowcoach.com/2010/06/do-you-%e2%80%9cthink-different%e2%80%9d-on-the-trade-show-floor-part-1/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:50:29 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[A Whole New Mind]]></category>
		<category><![CDATA[avoid being invisible]]></category>
		<category><![CDATA[booth messge]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibiting message]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[Garr Reynolds]]></category>
		<category><![CDATA[invisible]]></category>
		<category><![CDATA[left-brain thinking]]></category>
		<category><![CDATA[listeners]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[Presentation Zen]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[right-brain thinking]]></category>
		<category><![CDATA[show and tell]]></category>
		<category><![CDATA[six aptitudes]]></category>
		<category><![CDATA[six senses]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[storytellers]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[symphony]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[think different]]></category>
		<category><![CDATA[think differently]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show planning]]></category>
		<category><![CDATA[trade show prospects]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=792</guid>
		<description><![CDATA[This is about taking Daniel Pink's six aptitudes, design, story, symphony, empathy, play, and meaning (from his book "A Whole New Mind"), and relating them to trade show exhibiting. How to think differently, and translating this difference into Pink's six aptitudes. ]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/06/do-you-%e2%80%9cthink-different%e2%80%9d-on-the-trade-show-floor-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Benefitting from a Regular Trade Show Workout: 3 Fitness Levels Every Exhibitor Must Practice</title>
		<link>http://thetradeshowcoach.com/2010/05/benefitting-from-a-regular-trade-show-workout-3-fitness-levels-every-exhibitor-must-practice/</link>
		<comments>http://thetradeshowcoach.com/2010/05/benefitting-from-a-regular-trade-show-workout-3-fitness-levels-every-exhibitor-must-practice/#comments</comments>
		<pubDate>Thu, 20 May 2010 04:17:14 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[fitness training]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online trade show training]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[workout]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=786</guid>
		<description><![CDATA[Spring is a time when we brush off the winter blahs and just feel the urge to be active. It's a time when we wake up our body, mind and spirit.

The question is how often do you exercise your exhibiting muscles?
Do you have a regular workout designed to increase your trade show dexterity and boost results?

Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular workout program is a must.

Find your level of fitness training in the following three levels:]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/05/benefitting-from-a-regular-trade-show-workout-3-fitness-levels-every-exhibitor-must-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ways to Avoid Being Invisible on the Trade Show Floor</title>
		<link>http://thetradeshowcoach.com/2010/05/3-ways-to-avoid-being-invisible-on-the-trade-show-floor/</link>
		<comments>http://thetradeshowcoach.com/2010/05/3-ways-to-avoid-being-invisible-on-the-trade-show-floor/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:49:05 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[invisibility]]></category>
		<category><![CDATA[invisible]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[Roger von Oechs]]></category>
		<category><![CDATA[sameness]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[Whack on the Side of the Head]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=777</guid>
		<description><![CDATA[It's easy to be invisible on the trade show floor. Many exhibitors blend into nothingness because they all look the same. Here are three ways to avoid being invisible. ]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/05/3-ways-to-avoid-being-invisible-on-the-trade-show-floor/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>3 Trade Show Lifesavers When You’re Down to Your Last Brochure</title>
		<link>http://thetradeshowcoach.com/2010/05/3-trade-show-lifesavers-when-you%e2%80%99re-down-to-your-last-brochure/</link>
		<comments>http://thetradeshowcoach.com/2010/05/3-trade-show-lifesavers-when-you%e2%80%99re-down-to-your-last-brochure/#comments</comments>
		<pubDate>Thu, 06 May 2010 19:30:15 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[conventions]]></category>
		<category><![CDATA[copy shop]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Kinkos]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=767</guid>
		<description><![CDATA[What do you do when you’re down to your last brochure? This blog gives you three trade show lifesavers to use.]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/05/3-trade-show-lifesavers-when-you%e2%80%99re-down-to-your-last-brochure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Are You Really Listening? 6 Trade Show Booth Staff Habits to Avoid</title>
		<link>http://thetradeshowcoach.com/2010/04/are-you-really-listening-6-trade-show-booth-staff-habits-to-avoid/</link>
		<comments>http://thetradeshowcoach.com/2010/04/are-you-really-listening-6-trade-show-booth-staff-habits-to-avoid/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 20:45:34 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[being too serious]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[interrupting]]></category>
		<category><![CDATA[listening skills]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[poker face]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[talking]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show planning]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[virtual trade shows]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=747</guid>
		<description><![CDATA[Do your trade show booth staff know how to listen to visitors? Read about six habits that really upset visitors to your trade show booth.]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/04/are-you-really-listening-6-trade-show-booth-staff-habits-to-avoid/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>3 Ways to Overcome the Price Objection  On the Trade Show Floor</title>
		<link>http://thetradeshowcoach.com/2010/04/3-ways-to-overcome-the-price-objection-on-the-trade-show-floor/</link>
		<comments>http://thetradeshowcoach.com/2010/04/3-ways-to-overcome-the-price-objection-on-the-trade-show-floor/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 13:26:13 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[cutting trade show budget]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[overcoming the price objection]]></category>
		<category><![CDATA[price objection]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales strategy]]></category>
		<category><![CDATA[selling on the trade show floor]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[tradeshow tips]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=738</guid>
		<description><![CDATA[The question of price objection could come from any industry, and it's becoming increasingly common as a tightening economy makes buyers more price-conscious. However, the company that lives by price also dies by price. Savvy exhibitors know that to appeal in this type of market, it's critical to highlight aspects of their products and services that are more important than money. This article covers three ways to overcome the price objection when it arises on the trade show floor.

]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/04/3-ways-to-overcome-the-price-objection-on-the-trade-show-floor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Ways to Keep Bad Booth Staffers Away From Your Next Tradeshow</title>
		<link>http://thetradeshowcoach.com/2010/04/3-things-you-need-to-do-to-avoid-bringing-bad-booth-staffers-to-the-show/</link>
		<comments>http://thetradeshowcoach.com/2010/04/3-things-you-need-to-do-to-avoid-bringing-bad-booth-staffers-to-the-show/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 22:00:21 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[effective exhibiting]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Rick Segel]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Smiling]]></category>
		<category><![CDATA[Sress reduction]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show attendees]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[tradeshow tips]]></category>
		<category><![CDATA[universal language]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=715</guid>
		<description><![CDATA[A bad booth staffer can be the worst thing that ever happened to your trade show. Here's the top three things you need to do to avoid bringing them to the show.]]></description>
		<wfw:commentRss>http://thetradeshowcoach.com/2010/04/3-things-you-need-to-do-to-avoid-bringing-bad-booth-staffers-to-the-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Sinister Six” Body Language Habits: How Many Do Your Tradeshow Staffers Have?</title>
		<link>http://thetradeshowcoach.com/2010/04/sinister-six-body-language-habits-how-many-do-your-tradeshow-staffers-have/</link>
		<comments>http://thetradeshowcoach.com/2010/04/sinister-six-body-language-habits-how-many-do-your-tradeshow-staffers-have/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 02:03:36 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
				<category><![CDATA[Trade Show Articles]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[exhibitor staff training]]></category>
		<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[online trade show training]]></category>
		<category><![CDATA[Susan Friedmann]]></category>
		<category><![CDATA[The Tradeshow Coach]]></category>
		<category><![CDATA[trade show strategy]]></category>
		<category><![CDATA[trade show training]]></category>
		<category><![CDATA[tradeshow tips]]></category>

		<guid isPermaLink="false">http://thetradeshowcoach.com/?p=705</guid>
		<description><![CDATA[How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture to hand position and our proximity to our peers can determine how successful we'll be as exhibitors.

Here's a quick checklist. How many of the following "Sinister Six" body language habits do your staffers have?]]></description>
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		<slash:comments>0</slash:comments>
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