With the rise of virtual events in the marketplace, many show organizers and meeting planners are wondering how they could work together with their current physical event.
Realize that virtual events are here to stay, and you should view them as a new and exciting tool in your arsenal, which allows you to bring people together to exchange information. The difference is simply that they are online rather than live.
In order to understand where they might fit into your existing events schedule, know there are three major ways that virtual events can work together with your physical events. They can:
“I’ve never seen so many nasty attendees,” said one client, fresh from a trade show. Others have confirmed that complaints and rude remarks are up. Whether this is a general cultural trend, a product of economic stress, or just a coincidence, it’s worth training your booth staff to anticipate and handle nasty remarks and other varieties of bad customer behavior.
Here are five proven winner strategies for you to use when faced with a nasty customer:
When times are hard, most companies trim unnecessary spending. All too often, marketing and advertising go on the chopping block, and trade shows, together with trade show training, are considered an expendable luxury. Wrong!
To fight this trend, you need smart strategies and hard facts. Here are four to get you started:
Do you know what do trade shows and Twitter have in common? Both allow you to make personal connections with potential clients while building their confidence in you and your brand. Neither one is an appropriate place for a hard sell routine, in fact, quite the opposite. They are “getting to know you” tools. And both can pay enormous dividends in terms of brand recognition, customer satisfaction, and sales.
In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about what your representatives should wear on the show floor.
For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.
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