“I’ve never seen so many nasty attendees,” said one client, fresh from a trade show. Others have confirmed that complaints and rude remarks are up. Whether this is a general cultural trend, a product of economic stress, or just a coincidence, it’s worth training your booth staff to anticipate and handle nasty remarks and other varieties of bad customer behavior.
Here are five proven winner strategies for you to use when faced with a nasty customer:
When times are hard, most companies trim unnecessary spending. All too often, marketing and advertising go on the chopping block, and trade shows, together with trade show training, are considered an expendable luxury. Wrong!
To fight this trend, you need smart strategies and hard facts. Here are four to get you started:
Do you know what do trade shows and Twitter have in common? Both allow you to make personal connections with potential clients while building their confidence in you and your brand. Neither one is an appropriate place for a hard sell routine, in fact, quite the opposite. They are “getting to know you” tools. And both can pay enormous dividends in terms of brand recognition, customer satisfaction, and sales.
In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about what your representatives should wear on the show floor.
For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.
In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to tradeshow success.
Watch this short Tradeshow Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation on which to build your exhibit marketing plan.
Ask these questions before each event you participate in:
- Where do trade shows fit into your marketing strategy?
- Why is your company exhibiting?
- What does your company want to exhibit?
- Who is your target market?
- What is your exhibiting budget?
For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.
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