Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

Click to listen to the audio version of the Tradeshow Training Minute videos.

Preparing Your People

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

5 Key Planning Principles

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Brand Awareness

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Exhibit Selling

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Follow Up

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Goals and Objectives

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Uniforms and Dress Codes

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Giveaways

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Last week we talked about the sinister body language habits your booth staff may be exhibiting. This, as we mentioned may well add a negative to your company and brand image, however, a bad booth staffer can be the worst thing that ever happened to your trade show.

That being the case, here’s the top three things you need to do to avoid bringing them in the first place: Continue reading…

How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture to hand position and our proximity to our peers can determine how successful we’ll be as exhibitors.

Here’s a quick checklist. How many of the following “Sinister Six” body language habits do your staffers have? Continue reading…

Remember the old saying, “If you can’t say anything nice, don’t say anything at all?”  It might have been good manners while you were growing up, but does the same hold true in the cut throat business world we all live in?

The cynical among us would say “of course not.”  Dorothy Parker perhaps coined it best: “If you can’t say anything nice, come over here and sit by me.”  But what happens if you’ve got Parker-esque booth staffers working at your event?

It’s tempting to disparage your competition.  Pointing out differences in quality, price, delivery times and return policies is “part and parcel” of doing business: but the way you do these things says a lot about your corporate culture.

When you talk about your competition to your attendees, you’re doing three things: Continue reading…