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As quoted in major publication articles:

8 Tricks of the Trade Show

How to Survive a Las Vegas Tradeshow

Your Strategy for Selling at Tradeshows

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Getting Down to (Show) Business

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“It’s Show Time — Trade Show Time, That Is”

“Your Strategy for Selling at Trade Shows”

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Teasing the Most Out of Trade Shows

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27 Low-Cost Ways to Improve Your Next Trade Show: Trade Show Tips to Make Your Next Trade Show Your Best Ever

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7 Key Strategies to Debunk a Serious Exhibitor Myth

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“Strong Arm Sales Stop Success Cold”

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“Beyond the Lemonade Stand”

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“Making the Most of Your Time”

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“Successful Tradeshow Demands Time, Work”

On Articles/Resources:

If you are interested in publishing/reprinting any article, you need to have the following byline:

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.TheTradeshowCoach.com & www.RichesInNiches.com

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