Meet Susan Friedmann, CSP
The Tradeshow Coach
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their trade show marketing strategies, Susan offers trade show booth staff training programs that increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every size.
A prolific author, Susan has written twelve books including “Meeting and Event Planning for Dummies,” “Riches in Niches: How to Make it BIG in a small Market,” made it to #1 in hot business books on Amazon.com, and her latest book, “The Complete Idiot’s Guide to Target Marketing.” Many of Susan’s books have been translated into several languages, and her trade show booth staff training materials are used worldwide.
She has appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.