Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

For years, keynote speeches and major product announcements have been shown live to audiences who cannot attend a trade show. Now you can use cutting-edge technology to create streaming video from your trade show booth—and you don’t need a news van complete with photojournalists to get great results.

Over the next few weeks, we’ll be discussing how you can create professional streaming video and use it to maximize the return on your trade-show investment.

Why use streaming video? Here are five reasons:

1. It grabs attention fast. Because streaming video combines audio and video, it’s a high-impact way to share new product demonstrations and other important announcements.

2. Streaming video is interactive. Not only can attendees in the booth ask questions, but so can people watching from their desks.

3. It combines the excitement of live coverage with a durable message that can be shared again and again. After the live stream is over, the video can be uploaded to YouTube and your own web site.

4. It helps you reach potential customers long after the trade show has ended.

5. It offers a high return on investment. The necessary hardware and software have become astonishingly inexpensive, yet the resulting videos are of excellent quality. Working with professionals such as, vConference helps to simplify the process.

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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.thetradeshowcoach.com & www.richesinniches.com

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