http://thetradeshowcoach.com/2009/10/4-tradeshow-giveaway-essentials-to-increase-your-company-recognition/ Exhibit Staff Training, Trade Show Marketing, Coaching, Resources & Solutions Mon, 06 Sep 2010 14:39:47 +0000 hourly 1 http://wordpress.org/?v=3.0 http://thetradeshowcoach.com/2009/10/4-tradeshow-giveaway-essentials-to-increase-your-company-recognition/comment-page-1/#comment-74 Larry Triplett Fri, 23 Oct 2009 15:25:09 +0000 http://thetradeshowcoach.com/?p=263#comment-74 It's time to banish the term "giveaway" in the tradeshow marketing arena. In the example here, it was actually the perfect name. It was a great "giveaway" item, as that describes its sole function. An actionable promotion should consider, in addition to the four factors listed, what action you want the prospect to take after receiving the item. It’s time to banish the term “giveaway” in the tradeshow marketing arena. In the example here, it was actually the perfect name. It was a great “giveaway” item, as that describes its sole function. An actionable promotion should consider, in addition to the four factors listed, what action you want the prospect to take after receiving the item.

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