In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, talks about what your representatives should wear on the show floor.
For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.
If you are interested in publishing/reprinting any article, you need to have the following byline: Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.
Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.thetradeshowcoach.com & www.richesinniches.com







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