Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

In this episode of the Tradeshow Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through how to plan your exhibiting goals and objectives.

Watch this short Tradeshow Minute video to learn how to set specific measurable goals for each show so that you’re totally clear on the the exhibiting results you expect to achieve. Remember to be realistic. Your specific goals are the yardstick for measuring your tradeshow results. Companies participate in shows in order to:

• Increase sales
• Write orders
• Introduce new products/services
• Project an image
• Provide target audience education
• Educate customers
• Recruit dealers or distributors
• Conduct market research

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmann’s book, Meeting & Event Planning for Dummies.

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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.thetradeshowcoach.com & www.richesinniches.com

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